Downtown Hermosa at Night

The City of Hermosa Beach is dedicated to making your business a success! Whether already established, looking to start, or planning to relocate, you'll find Hermosa Beach is a great place to work, do business, and live. Come set up shop in the Best Little Beach City! 

Aside from great weather, an advantageous community economic profile, and proximity to world class beaches, the Strand and Hermosa Beach Pier, the City offers a variety of benefits to promote an active commercial environment to help businesses thrive: 

  • Business licenses - the City waives the first year of business license taxes for most Hermosa Beach-based businesses (excludes bars and restaurants serving alcohol after midnight). 

  • Free holiday parking – available at select Downtown locations during the winter holiday season—keep an eye out for the red parking meter covers. 

  • Go Hermosa – users of the City’s app may request a variety of public works maintenance and code enforcement services online. 

  • Green Business Certification – funded by a California Green Business Network grant, this program assists City businesses in achieving sustainable business practices which may also reduce utility and solid waste bills. Certified green businesses also receive recognition and promotion on various platforms. 

  • Infrastructure investments - the City is investing in a number of capital improvements to improve and beautify business corridors including street, sidewalk, lighting and landscaping upgrades in Downtown, Pier Plaza and Pacific Coast Highway/Aviation Boulevard.  

  • Local business associations - the Hermosa Beach Chamber of Commerce & Visitors Bureau and Downtown Hermosa Business Association work to promote and support local businesses.

  • Regulations – the City works cooperatively with businesses on appropriate permitting and regulation requirements which are in line with the City’s General Plan and Zoning Code and consider the interests of residents and the general public. Over recent years, the City has streamlined its plan check and permit process, created a new Limited Live Entertainment permit and is evaluating special event requirements for the Cypress District.  

  • Special events & attractions – the City hosts a variety of major events year-round that bring in a large number of visitors including the 4th of July, AVP volleyball tournament, Fiesta Hermosa, Hermosa Beach Triathlon, Spyder Surf Festival, St. Patrick’s Day Parade, Summer Concert Series and Teen Choice Awards (new for 2019). In addition, regular sidewalk festivals, twice-weekly farmers markets, and a broad mix of art events, fundraisers, sports activities, and community and holiday celebrations provide fantastic opportunities to promote your business and draw in customers.