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Hermosa Beach Creates Downtown Rideshare Zones to Improve Convenience and Safety for Passengers

Post Date:05/01/2019 10:00 AM
HERMOSA BEACH CREATES DOWNTOWN RIDESHARE ZONES TO
IMPROVE CONVENIENCE AND SAFETY FOR PASSENGERS
Uber and Lyft Drivers to Pick-up and Drop-off at Three Downtown Locations
HERMOSA BEACH, CA – To improve safety and convenience for passengers using Uber, Lyft and other ridesharing services in Hermosa Beach’s downtown, the Hermosa Beach City Council has designated rideshare zones in a four-block area on Hermosa Avenue so that passengers can be more easily picked up and dropped off when they’re visiting Pier Plaza or other nearby destinations.
The City is converting previously underutilized taxi zones into ridesharing zones to free up space for ridesharing services to pull to the curb to pick-up and drop-off passengers. Previously, ridesharing services often had to double park for passengers to enter and exit the vehicles.
“The Council voted to create these ridesharing zones after extensive study by City staff and a pilot program that evaluated the best locations and times for rideshare zones in the busy Downtown business district,” said Hermosa Beach Mayor Stacey Armato. “The City is ensuring passengers can safely get in and out of rideshare vehi-cles at the curb, rather than having to exit or enter in a traffic lane. Having rideshare vehicles stop at the curb – rather than in a traffic lane – also improves the flow of traffic in downtown Hermosa Beach on busy weekend evenings.”
The ridesharing zones are located:
  • In front of Hermosa Brewing Co. and The Standing Room Restaurant on the east side of Hermosa Avenue near 13th Street. This ridesharing zone is in effect from 9 p.m.-3 a.m. Thursday, Friday and Saturday.
  • Just south of Pier Plaza, on the west side of Hermosa Avenue, in front of the Bank of America building. This ridesharing zone is in effect from 9 p.m.- 3 a.m. Thursday, Friday and Saturday.
  • On the west side of Hermosa Avenue near 11th Street (in front of Parking Lot A). This zone is available 24/7 and can also be used by taxis and others dropping off and picking up passengers. The driver must remain with the vehicle and can only wait there for up to three minutes.
The ridesharing zones are for anyone visiting the Pier Plaza area, businesses along Hermosa Avenue between 10th and 14th Streets and businesses located on the corner of Pier and Hermosa avenues. East of Hermosa Avenue, ridesharing services can still pick-up and drop-off passengers at other locations on other streets in downtown Hermosa Beach.
“We welcome ridesharing services to Hermosa Beach and remind all drivers to obey traffic laws and avoid unsafe turns or stops when picking up and dropping off passengers,” said Acting Police Chief Milton McKinnon. “The Police Department has worked closely with City staff to develop the ridesharing zones because we had concerns about the safety of passengers entering and exiting vehicles in traffic lanes. We are giving drivers and passengers some time to familiarize themselves with the new ridesharing zones before we begin stepped up enforcement of the violations we have observed without the ridesharing zones. These include double parking, stopping in red zones and illegal U-turns.”

In addition to creating the ridesharing zones, the City has moved the taxi zone, which had been in front of the Bank of America on the west side of Hermosa Avenue. It is now located north of the Pier Plaza crosswalk in front of Citibank on the west side of Hermosa Avenue. Taxis can wait for passengers in the taxi zone from 9 p.m.-3 a.m. Thursday, Friday and Saturday.
The City is posting signage to make passengers aware of the new ridesharing and taxi zones, and ridesharing apps will direct drivers and passengers to the ridesharing zones, when appropriate.
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